Analysis of the factors and barriers influencing the consumption of organic products. case of bihor county, romania

The recent pandemic, as well as sustainability issues have led to changing trends when it comes food purchasing and consumption. Thus, more and more consumers tend to pay more attention to how the food is produced, processed, handled and marketed. Over the past few years, the organic food market has experienced a notable surge in popularity. This study seeks to examine the factors and obstacles shaping the consumption of organic products. Additionally, it aims to explore the socio-demographic traits of consumers in this category and identify the primary types of preferred organic products. The study's convenience sample of 214 customers from Romania's Bihor County served as the basis for data collection, which was done online. The results of our study show that the confidence that a product is organic ranked first among all factors on the consumer's list, followed by a price similar to normal food products and certification by a control body. Organic vegetables, fruits, and eggs were among the most preferred products by the consumers, while processed and canned goods ranked lower on the preferences list for the respondents. Concerning obstacles to organic food consumption, the main concern is related to the additional cost that consumers have to cover relative to other food items. Additionally, half of the respondents who abstain from organic product consumption expressed a lack of belief in organic certification.