MHANER: A Multi-source Heterogeneous Graph Attention Network for Explainable Recommendation in Online GamesJust Accepted
ACM Transactions on Intelligent Systems and Technology(2023)
摘要
Recommender system helps address information overload problem and satisfy consumers’ personalized requirement in many applications such as e-commerce, social networks and in-game store. However, existing approaches mainly focus on improving the accuracy of recommendation tasks, but usually ignore to improve the interpretability of recommendation, which is still a challenging and crucial task, especially for some complicated scenarios such as large-scale online games. Some few previous attempts on explainable recommendation mostly depend on a large amount of a priori knowledge or user-provided review corpus, which is labor-consuming as well as often suffers from data deficiency. To relieve this issue, we propose a Multi-source Heterogeneous Graph Attention Network for Explainable Recommendation (MHANER) for the case without enough a priori knowledge or corpus of user comments. Specifically, MHANER employs the attention mechanism to model players’ preference to in-game store items as the support for the explanation of recommendation. Then a graph neural network based method is designed to model players’ multi-source heterogeneous information, including the players’ historical behavior data, historical purchase data, and attributes of the player-controlled character, which is leveraged to recommend possible items for players to buy. Finally, the multi-level subgraph pattern mining is adopted to combine the characteristics of a recommendation list to generate corresponding explanations of items. Extensive experiments on three real-world datasets, two collected from JD and one from NetEase game, demonstrate that the proposed model MHANER outperforms state-of-the-art baselines. Moreover, the generated explanations are verified by human encoding comprised of hard-core game players and endorsed by experts from game developers.
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关键词
recommender system,graph attention networks,explainable recommendation,graph mining
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