Popular astronomy and other science articles in glossy magazines – outreaching to those who do not care to be reached

The target auditory of scientific outreach efforts is often limited to the small enthusiastic subset of the society that value science and actively seeks knowledge. However, the vast majority is usually indifferent or in some cases may even be opposed to sciences. To bring these people around to support sciences, we have to double and triple our efforts. I describe my personal experience how I reach out to them by means of popular articles in glossy magazines - not the most common outreach venue, at least in Bulgaria. Four years of writing have though me that the key for success is to turn the science into and engaging human story that will keep the readers curious until the revelation of the riddle at the end of the last paragraph. Next, come the spectacular visuals - for the modern reader, spoiled by eye candies of Internet and Hollywood they are almost as important as the written words. The final requirement is accessibility - an article should explain well only two or three concepts; I am not calling for simplicity but for measuring and structuring of the information content - it is better to give the readers two understandable pieces that they would enjoy instead one impenetrable article that would turn them away from popular science for good.