Sustainability a Tool for Employment Opportunities

Environment concerns are on the top priority by the Global policymakers (United Nations (2002) Report of the world summit on sustainable development. Johannesburg [1]). The environmental concerns are also emphasized by the urban populations of the world, who are struggling for clean and pure air. The urban population with access to the internet is actively participating in the various environmental campaigns on social media but are unable to make any impact on the real ground. On the other hand, the farmers in the rural sector are having seasonal employment, and the remaining part of the year they move to cities for other job opportunities. So we have used the Business model canvas tool to understand the gap and requirement of the current scenario. As per the analysis, we have formulated a business model in which all the available government and forest lands will be used for plantation drive for a greener future. The people from town and cities who are not having land for plantation can use government land for the purpose and at the same time employment opportunities for the rural population for nurturing the plants is also generated. The project is a two-way business model, where the rural population will earn living and the urban population will earn carbon credits (the currency of the future). Apart from monetary benefits, this project will help in spreading awareness for environmental concerns.