What Can Bring Transit Ridership Back: An Econometric Study on the Potential of Usage Incentives and Operational Policies in the Greater Toronto Area

The COVID-19 virus has unimaginably disrupted the transit system and its overall functions. Users' vigilant safety concerns posed by the pandemic and the consequent transit avoidance behaviour for a prolonged period could have lasting impacts on their transit preferences, leaving transit agencies to search for effective post-pandemic transit resilience policies. This study examines potential post-pandemic interventions and pandemic-induced psychological attributes impacting the future transit choice behaviour of non-transit users of the pandemic. It utilised data from a transit demand and choice adaptation survey in the Greater Toronto Area, Canada. A two-stage model was formulated to jointly capture the pre-pandemic transit usage choices of those who did not make transit trips during the pandemic and the respective post-pandemic transit choices for these user groups. The models depicted that the post-pandemic transit choices were inversely affected by one's pandemic concerns. In contrast, the choices were positively influenced by respondents' views on post-pandemic transit usage and keeping the adopted safety policies in place. Regarding the conventional level of service attributes, paid park and ride facilities enhanced the probability of post-pandemic transit choice almost by 15% for occasional users. In comparison, the changes due to reliable service ranged from 10 to 11% for pre-pandemic users. Analogous propensity was seen for fare schemes offering free transfers between cross borders and 25% or more off-peak discounts on base fares. Moreover, more direct transit routes and increased parking costs by vehicular modes post the pandemic encourage travellers to retake transit.