The Benefits and Burdens of Work Moralization on Creativity

Although morality has long been considered an important and integral element of organizational life for employees, research has suggested that moral considerations reduce creativity. However, evidence has hinted that morality may not always be a burden and instead could spark creativity. I develop a model that investigates how work moralization-or the degree to which individuals integrate moral considerations into their work tasks-influences employee creativity. Drawing on regulatory focus theory, I argue that work moralization can lead to prevention-focused cognitions (i.e., moral rumination), which impair and redirect the cognitive resources needed for creativity. However, I also posit that work moralization can lead to promotion-focused cognitions (i.e., cognitive flexibility), leading employees to adopt cognitive approaches that increase creativity. Moreover, integrating research on value congruence, I suggest that work moralizers are the least likely to ruminate-and the most likely to become cognitively flexible-when they perceive that their values are aligned with those of their organization, which ultimately fosters higher levels of creativity. I test my theoretical model with two field studies and a preregistered experiment. This research challenges the consensus that moral considerations generally have a negative impact on creativity, and contributes to research on organizational ethics and creativity.