Perception regarding impact of social media and cinema on materialism, and social comparison among youth perusing medical & paramedical courses

Background: Globalization has increased the significance of materialistic possessions in one’s life. It is the pride one finds in possessing and owning material goods. Social comparison is a form of sociological self-esteem, where we derive our sense of self through comparing ourselves with others. In India majority of the population youth. Both social media and Cinema have tremendous impact on youth influencing their materialistic and social comparison behaviour. Objectives-The proposed study aims to explore the perception of youth impact of social media and cinema on materialism and social comparison & also to explore use and misuse of social media among youth who are pursuing medical & para medical courses. Methodology: A cross-sectional study was conducted among various medical and paramedical colleges in study area. A pre-tested questionnaire was used on causes for materialism and social comparison was via online using Google forms. Descriptive statistics were computed on the socio-demographic parameters. Chi-square test statistics was used to find the association between the variables. A reliability analysis, using Cronbach’s alpha (œ = 0.74), was undertaken to test the reliability of each of the materialism factors.