Canadian Consumers' Dining Behaviors during the COVID-19 Pandemic: Implications for Channel Decisions in the Foodservice Industry

The past two years have been challenging for the restaurant industry in Canada and countries worldwide. This has led many casual and fine dining restaurants to adapt their business models to overcome the immediate and long-term impacts of the COVID-19 pandemic. This paper aims to understand how COVID-19 has impacted Canadian consumers' on- and off-premise dining behaviors and how such behaviors vary among various sociodemographic groups, general knowledge of COVID-19, and telecommuting. Data were collected from a nationally representative consumer panel (n = 1091), from a survey administered online by Angus Reid. The results show that Canadian consumers increased their off-premise dining experiences during the COVID-19 pandemic, which also varied across various sociodemographic groups. There was also an increased level of telecommuting during the pandemic, of which 68% started following the pandemic. However, telecommuting was negatively correlated with off-premise dining experiences during the pandemic. Canadian consumers perceived off-premise dining during the pandemic as reasonably expensive, lesser quality, and more convenient. The findings may have important implications for casual and dining restaurants in Canada to improve channel decisions and messaging as operators prepare for a full-service post-COVID-19. They can build on the infrastructure and capability that has been established during the COVID-19 pandemic to offer sustainable services beyond the pandemic.