What Drives Residents Low Carbon Transportation Commuting? Evidence from China

Promoting low carbon transportation adoption is important for energy saving. Some prior studies have discussed on environmental values affect low carbon transportation commuting is inconclusive. This study has constructed the environmental values, utility value, and social influence-based low-carbon transportation adoption model through the theory of the technology acceptance model and VBN model and the IS success model. Through the SEM model and stepwise regression analysis, we have found that environmental values positively affect utility value, and utility value also positively affects the behavior adoption of low carbon transportation. The utility value as mediating effect in the relationship between environmental values and low carbon transportation commuting behavior. Besides, we also have found that social influence positively impacts the behavior adoption of low carbon transportation. It better enhances the level of household residents' environmental values and utility values, and social influence for promoting the adoption of low carbon transportation. This present research provides theoretical guidance and suggestions for promoting the development of low-carbon transportation innovation. key influencing factors of shared new and and management opinions new The study of environmental used electric present study establishes a new model to explore the influence of environmental values and utility value and social influence on consumer adoption behavior of low carbon transportation innovation. Through SEM model analysis, we have found environmental values has a direct effect on low carbon transportation adoption ( β = 0.334, p <0.01), the finding is consistent with Dietz and Whitley (2018) findings. In addition, environmental values has an indirect effect on consumers adoption of low carbon transportation innovation ( β = 0.560, p <0.01). So we can see that utility value plays a partial mediating role between environmental values and the adoption of low-carbon innovation. These results are partial inconsistent with Cai et al. and Bain et al. (2012) and Dietz and Whitley (2018) findings. Moreover, social influence positively and significantly affects the adoption of low carbon transportation innovation et al. 2003; Abrahamson Bandiera Rasul