Online purchase decision making: a case study in malaysia

The objective of this study is to examine the factors that influence consumers in making online purchasing decisions in Malaysia. The focus of this study is related to consumer attitudes, the factors that influence them to make online purchasing decisions. Researchers evaluate the criteria that can motivate consumers to make decisions when buying online. There are three independent variables studied namely, product price, quality of product information, and product reviews to obtain study data. This study was designed using quantitative methods where survey questions were distributed to a total of 122 respondents via Google Form and distributed online randomly requiring Malaysians aged between 18 and above regardless of gender, race, household income, and education someone. The data collected will be analyzed using the Statistical Package for the Social Sciences (SPSS). Overall, based on the study conducted it is undeniable that there are many consumers making online purchases compared to buying directly at business premises as technology today is growing and Internet access is also expanding and easily in line with the changing lifestyle of society busy nowadays.