Egypt’s Military Coup of 2013: An Analysis of the Private Press in 112 Days

In July 2013, a widely celebrated military coup took place in Egypt – only two and a half years after the 2011 Revolution. This article investigates the hegemonic power of the private press owned by Egypt’s business elite during the coup period. In the context of this research objective, this study answers the question of “how did Egypt’s private press provide popular support to the 2013 military coup?” through following a critical approach and conducting framing analysis of news headlines in a period of 112 days. This article examines the popular privately-owned newspapers al-Masry al-Youm and al-Watan as the main case studies. Findings show that Egypt’s business elite engaged in significant news framing in support of the 2013 military coup - for the purpose of maintaining their hegemonic position in the country. They particularly used the frame of “fear” (of the Muslim Brotherhood, potential violence and political chaos) and the frame of “promotion” by portraying the military as a saviour.