Altruism in a Time of Crisis: Dissociable Social Valuation and Perception during COVID-19 in the United States

Abstract Human prosocial behaviors are constantly shaped by the push-and-pull between societal need for cooperation and one’s natural tendency to self-prioritize. Nevertheless, it remains elusive how our valuation and perceptual systems might contribute to altruistic acts under the influence of a real-world crisis. Here, using computational modeling and a game-theoretic approach, we investigated how the coronavirus pandemic perturbed altruistic choices in the United States, April-May, 2020. Overall, people made more altruistic choices as the pandemic worsened, an effect primarily driven by increased preference for social welfare. Paradoxically, participants also processed self-relevant information (i.e., “self-prioritization”) more efficiently at the perceptual level, as the pandemic became worse. These effects were not observed one year later (May-June, 2021) when the variability of the pandemic diminished. Furthermore, individuals’ prosocial choices and preferences did not correlate with their self-prioritization efficiency. Collectively, these results revealed a more nuanced view of human altruism — that as a dynamic and context-dependent construct, altruism can co-exist with increased attention to the self.