Comparative Study of Factors influencing the choice in Area of Specialization among Management and Social Science students at University Level

There are different factors that influence the choice of area of specialization among students. This research analyzed those choices made by management science and social science students. This descriptive survey research developed a close ended questionnaire for data collection. Public and private sector universities in Lahore were the population of this research. Using stratified random sampling techniques, 200 students were selected randomly from the strata of social sciences and management sciences faculties. Psychometric properties of the tool were ensured through expert opinion and coefficient of reliability. Among the various factors, the mean of academic factors was significantly higher than the other factors; it meant that academic factors highly affect the selection of area of specialization. Various demographic variables were also analyzed to see the significant differences in choices of area of specialization. These results have practical implications for university graduates, administration and career counseling centers.