The Effect of E-Marketing on the Development of the Tourism Industry Case Study: Yazd City

Extended Abstract Introduction Tourism, is one of the fastest growing economic sectors and plays an important role in the growth and development of economic activities in many countries; therefore, it is important to use their capabilities in tourism development. One of the factors that can develop and improve the tourism industry is the use of effective marketing tools and parameters, especially emarketing. In the field of tourism, all planning activities, preparation of tourism products and tourist attraction include e-marketing operations and activities. In this regard, combining marketing elements is one of the important steps in developing a marketing strategy and one of the main tasks of marketers. Finally, it can be said that the purpose of tourism marketing is to identify and anticipate the needs of tourists and provide facilities and motivate visitors to visit them, which will ensure the satisfaction of tourists and achieve organizational goals. Yazd is also one of the historical cities of the country and in terms of natural features such as having high mountains (Shirkuh) and deserts and low holes and vast plains with diverse environment (Bahadoran, Herat and Marvast plains) and many other tourist attractions with national monuments are still unknown to many people in the country and the world. One of the reasons for the lack of success in the development of tourism in this city is the weakness of electronic advertising and marketing and the lack of continuous information to identify attractions in the national and international electronic space. Due to the advantages of the new e-marketing method compared to traditional ones, it is necessary to use the advantages of this method with a model designed for e-marketing to develop the tourism industry in Yazd city. In this regard, the present study is a percentage to answer the following question: What is the effect of e-marketing model on the tourism industry?