Motivating Instructors And Administrators To Adopt E-Learning

We submit here that by strategically identifying motivating tactics, higher education administrators can turn avoidance motivators into adoption motivators. University presidents, provosts, and deans who want to motivate instructors and other administrators on their campuses to adopt e-learning are well advised to be informed and vigilant regarding the beliefs and circumstances that interfere with adoption as well as motivations among those who adopt online offerings over time. We focus here on how instructors' motivation to provide students with online learning opportunities develops and why motivation changes for both instructors and administrators. Identifying what motivates instructors as well as administrators to either avoid or adopt e-learning provides us with the information we need to identify strategies that higher education leaders might employ to encourage campus-wide adoption.Motivational tactics that leaders are advised to implement on their campuses are described below based upon literature review and experience in one regional university campus. If they hope to offer online programming, then leaders need to manage both avoidance of e-learning while encouraging adoption. Below we review the literature and our research findings regarding avoidance and adoption motivators for instructors and administrators. We provide separate toolkits of motivational tactics for instructors and administrators.