An Investigation of the Motives and Purchase Intentions of Malaysian Consumers on Taiwan Wedding Photography Tourism Products

In line with the "New Southbound policy" of the current administration, this study, aiming at people from Southeast Asia, will focus on Malaysians as research subjects, for the close tourist interaction between the two countries. The purchase motive, purchase intention, correlation, and statistics of Malaysian consumers on wedding photography products in Taiwan will be studied. Data will be collected for statistical analyses, including descriptive statistics, factor analysis, ANOVA, correlation analysis, as well as regression, and to examine the hypotheses in this research. Furthermore, suggestions, based on research findings, will be made to the government, the industry, and future researchers.