Spatialization In Working Memory: Can Individuals Reverse The Cultural Direction Of Their Thoughts?

A recent study based on the SPoARC effect (spatial position association response codes) showed that culture heavily shapes cognition and more specifically the way thought is organized; when Western adults are asked to keep in mind a sequence of colors, they mentally organize them from left to right, whereas right-to-left reading/writing adults spatialize them in the opposite direction. Here, we investigate if the spontaneous direction of spatialization in Westerners can be reversed. Lists of five consonants were presented auditorily at a rate of 3 s per item, participants were asked to mentally organize the memoranda from right to left. Each list was followed by a probe. Participants had to indicate whether the probe was part of the sequence by pressing a "yes" key or a "no" key with the left or right index finger. Left/right-hand key assignment was switched after half of the trials were completed. The results showed a reverse SPoARC effect that was comparable in magnitude to the spontaneous left-to-right SPoARC effect found in a previous study. Overall, our results suggest that individuals can reverse the cultural direction of their thoughts.