Spotting Icebergs by the Tips: Rumor and Persuasion Campaign Detection in Social Media

Identifying different types of events in social media, i.e., collective online activities or posts, is critical for researchers who study data mining and online communication. However, the online activities of more than one billion social media users from around the world constitute an ocean of data that is hard to study and understand. In this dissertation, we study the problem of event detection with a focus on two important applications---rumor and persuasion campaign detection. Detecting events such as rumors and persuasion campaigns is particularly important for social media users and researchers. Events in social media spread and influence people much more quickly than traditional news media reporting. Viral spreading of specific events, such as rumors and persuasion campaigns, can cause substantial damage in online communities. Automatic detection of these can benefit analysts in many different research domains. In this thesis, we extend the existing research on social media event detection of online events such as rumors and persuasion campaigns. We conducted content analysis and found that the emergence and spreading of certain types of online events often result in similar user reactions. For example, some users will react to the spreading of a rumor by questioning its truth, even though most posts will not explicitly question it. These explicit questions serve as signals for detecting the underlying events. Our approach to detecting a given type of event first identifies the signals from the myriad of posts in the data corpus. We then use these signals to find the rest of the targeted events. Different types of events have different signals …