The Study of Students ’ Entrepreneurial Orientation According to the Knowledge , Attitude and Entrepreneurial Capabilities

In the present study we investigated entrepreneurial orientation among Payame Noor and Islamic Azad Universities students and its related factors. The research was quantitative and it was conducted using survey techniques. This study was applicable in terms of objective and descriptive and survey in terms of data collection method. The population consisted of students of Abadeh Branch, Payame Noor University (PNU), and Abadeh Branch, Islamic Azad University (IAU), Fars province, in academic year 2014-2015. The sample of 338 people for Payame Noor University, 340 people for Islamic Azad University, and a total of 678 students were selected using the Lin table. The findings showed that the variables of entrepreneurial capabilities and parental educational level had a strong positive correlation with entrepreneurial activities orientation. Entrepreneurial awareness, entrepreneurial attitude and entrepreneurial capabilities had a direct positive correlation with entrepreneurial activities orientation, this means that by increasing entrepreneurial awareness, we can expect that the orientation of students to entrepreneurial activities is increased. Also, by enhancing their attitude towards this issue, we could improve orientation of students of these universities towards creative and new activities by identifying the entrepreneurial capabilities of them. Stepwise multiple regression analysis showed that entrepreneurial attitude, entrepreneurial awareness and entrepreneurial capabilities can determine and predict more than 50 percent of changes in entrepreneurial activities orientation.