Consumer Debt And Satisfaction In Life

Life's major purchases, such as buying a home or going to college, often involve taking on considerable debt. What are the downstream emotional consequences? Does carrying debt influence consumers' general sense of satisfaction in life? Seven studies examine the relationship between consumers' debt holdings and life satisfaction, showing that the effect depends on the type of debt. Though mortgages tend to comprise consumers' largest debts, and though credit card balances tend to have the highest interest rates, we found among a diverse sample of American adults (N = 5,808) that the type of debt most strongly associated with lower levels of life satisfaction is student loans. We further found that the extent to which consumers mentally label a given debt type as "debt" drives the emotional consequences of those debt holdings, and compared to the other debt types, student loans are perceived more as "debt." Together the findings suggest that carrying debt can spill over to undermine people's overall subjective well-being, especially when their debt is perceived as such.