Service innovation typologies and applications in India: a literature review

Innovations largely facilitate the growth and development of various sectors, including the services sector. Service innovations are taking place all over, yet this is still under-researched as an academic interest. This is an attempt to list out the typologies of service innovation put forward by various academicians in the past. The paper portrays the typologies of service innovations available through an extensive search for relevant literature in the area. The paper also offers an insight into the service sectors focusing on innovation. The article identifies the typology mostly used to define a service innovation; followed by the typology typically preferred in India. An attempt also is made to highlight the differences in service innovation execution between India, and some developed countries like the USA and Australia. The article also dwells into how technological aid is sought while innovating in services and the role of frugal innovations in India. Finally, the article offers suggestions on scopes for further research.