Social Entrepreneurship and the Development Paradox of Prosocial Motivation: A Cautionary Tale

Brian J. Bergman
Brian J. Bergman

Strategic Entrepreneurship Journal, pp. 243-270, 2017.

Cited by: 12|Bibtex|Views1|

Abstract:

Research summaryWe provide an ethnographic account of how social entrepreneurs in the Safe Water for Africa program made sense of hybrid goods, as well as how and why those understandings affected both the social enterpriseu0027s marketing mix and stakeholders’ expectations of the enterpriseu0027s rights and responsibilities. We find that...More

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