Consumer Brand Preference Towards Health Drink Products in Tirupur City.

This research is mainly dealt with the mindset of the consumers buying health drinks. Health food drink products have entered the global markets with force in the past years and rapidly gained market share. It clearly explains the Taste, Preference, Essentials of the consumers consuming health drinks in their day to day life. The basic purpose of this research paper is to identify the various factors influencing for preferring their brands. It also determines the sources of awareness and level of satisfaction of the consumers. Questionnaires were designed and distributed to the consumers for the collection of primary data. From the primary data, the percentage analysis, weighted analysis and chi-square test were derived. This paper gives the clear information of which brand is the most preferred by the consumers their day to day health drinks.