Protecting Sensitive Attributes via Generative Adversarial Networks.

Recent advances in computing have allowed for the possibility to collect large amounts of data on personal activities and private living spaces. Collecting and publishing a dataset in this environment can cause concerns over privacy of the individuals in the dataset. In this paper we examine these privacy concerns. In particular, given a target application, how can we mask sensitive attributes in the data while preserving the utility of the data in that target application. Our focus is on protecting attributes that are hidden and can be inferred from the data by machine learning algorithms. We propose a generic framework that (1) removes the knowledge useful for inferring sensitive information, but (2) preserves the knowledge relevant to a given target application. We use deep neural networks and generative adversarial networks (GAN) to create privacy-preserving perturbations. Our noise-generating network is compact and efficient for running on mobile devices. Through extensive experiments, we show that our method outperforms conventional methods in effectively hiding the sensitive attributes while guaranteeing high performance for the target application. Our results hold for new neural network architectures, not seen before during training and are suitable for training new classifiers.