Social media, texting, and personality: A test of the shallowing hypothesis

The “shallowing hypothesis” suggests that recent media technologies have led to a dramatic decline in ordinary daily reflective thought. According to this hypothesis, certain types of social media (e.g., texting and Facebook) promote rapid, shallow thought that can result in cognitive and moral “shallowness” if used too frequently. The purpose of this study was to test key claims made by the shallowing hypothesis, while simultaneously advancing our general knowledge regarding the effects of social media usage. The relationships between texting frequency, social media usage, the Big Five personality traits, reflectiveness, and moral shallowness were examined in undergraduate students at a Canadian university (N=149). Participants completed an online questionnaire comprised of five measures that assessed their social media and texting behavior, use of reflective thought, life goals, personality dimensions, and demographic characteristics. Correlates of both texting frequency and social media usage were consistent with the shallowing hypothesis and previous literature; participants who frequently texted or used social media were less likely to engage in reflective thought and placed less importance on moral life goals.