Towards Understanding Differential Privacy: When Do People Trust Randomized Response Technique?

As a consequence of living in a data ecosystem, we often relinquish personal information to be used in contexts in which we have no control. In this paper, we begin to examine the usability of differential privacy, a mechanism that proposes to promise privacy with a mathematical \"proof\" to the data donor. Do people trust this promise and adjust their privacy decisions if the interfaces through which they interact make differential privacy less opaque? In a study with 228 participants, we measured comfort, understanding, and trust using a variant of differential privacy known as Randomized Response Technique (RRT). We found that allowing individuals to see the amount of obfuscation applied to their responses increased their trust in the privacy-protecting mechanism. However, participants who associated obfuscating privacy mechanisms with deception did not make the \"safest\" privacy decisions, even as they demonstrated an understanding of RRT. We demonstrate that prudent privacy-related decisions can be cultivated with simple explanations of usable privacy.