It'S Just A (Sexist) Joke: Comparing Reactions To Sexist Versus Racist Communications

Two experiments test whether using humor moderates the effect of the type of prejudice (racist or sexist) on evaluations of discriminatory communications. Experiment 1 examined a) the offensiveness of sexist and racist humor and b) whether jokes were judged as confrontation-worthy compared to statements expressing the same prejudicial sentiment. Racist jokes and statements were rated as more offensive and confrontation-worthy than sexist statements and jokes, respectively. Additionally, sexist jokes were rated as less offensive than sexist statements. Experiment 2 examined a) the perceived appropriateness of three responses (ignoring, saying "that's not funny," or labeling as discrimination) to sexist or racist jokes and b) the likeability of the confronter. Saying "that's not funny" was the most acceptable response to jokes, but labeling a racist joke as racism was perceived as more appropriate than labeling a sexist joke as sexism. Finally, confronters of racism were liked more than those who confronted sexism.