Technology And Business Schools

This paper considers how technology is currently affecting the Business School world, and seeks to draw out some of the implications and ramifications that Business School administrators and educationalists should bear in mind. The paper starts out by describing a particular approach to teaching pioneered by the Open University Business School, contrasting it with the more traditional approach generally found in the sector. Then, drawing on insights from analyses of technology development which employ a broad view of technology as including organisational and cultural aspects as well as the narrowly instrumental "hardware" aspects several important general observations are made: First, it should be recognised that the same technical elements can be used in different ways to realise a range of distinct business and learning models: there is no simple deterministic link between the technical elements and the approaches adopted. Second, it should be recognised that an unprecedented range of models are currently being explored, opening up vast opportunities for innovation, both in terms of approaches to teaching and achieving economic viability. And third, Business School administrators need to recognise fully that they have an important and very active part to play: they can, and should, actively "shape" technology, as otherwise by default they shall become victims of its impact.