Socially Embedded Prediction Markets

We propose a model of prediction markets where participants are biased according to their social relationships. We relax the standard assumption of complete rationality and adopt an arguably more realistic model where agents are disproportionally influenced by their neighbors in a social network. We conduct extensive agent-based simulations of our model. We find that prices in prediction markets remain accurate even when participants are biased and irrational. Moreover, accuracy is robust to changes in many factors, including how individuals are motivated to participate in the market, the way that individuals use public information, individual utility functions, the topology of the social network, and the strength of social influences. Our model can explain the high volume of trade often observed in speculative markets that is hard or impossible to explain under standard market rationality assumptions. Our model can also explain the documented ability of prediction markets to succeed even in the face of biased and irrational participants.