Research and application of KDD techniques in automobile marketing

Customer Relationship Management (CRM) system which puts client on the central location, plays an important role in automobile marketing field. It can help corporations understand customer's requirements better. Improve the relationship between the customers and the corporations, can enhance the customer's degree of satisfaction, so that it can advance the corporations' competitive strength. The application of KDD technology in CRM, makes CRM system develop into aptitude, helps automobile marketing corporation forecast operation developmental current, helps corporation disentomb new customers and hold the old customers, and it makes corporations at a more advantaged competitive position. This article based on CRM and the basic principle of KDD(Knowledge Discovery in Database), then analysis the requirements of KKD application in the automobile field and establish potential customers, for example to obtain model by the database of CRM system of one auto sale company. And using this model to test the applicability of the model.