Distance Education in Marketing: Current Practices and Differences Among Institutions in the United States

This study provides an overview of current distance education practices among four-year institutions in the United States that offer courses in marketing. Public institutions and Doctoral/Research intensive and extensive classified schools were more likely to offer marketing courses delivered via distance education methods than private institutions or those with other Carnegie classifications. AACSB accreditation and region of the country in which the school was located had no impact on whether an institution offered distance delivery of marketing courses. General courses such as marketing principles were more likely to be offered via distance delivery than specialized, elective courses. Implications of these findings are discussed in light of predicted changes in higher education.