\"Old habits die hard!\": eyetracking based experiential transcoding: a study with mobile users

Experiential transcoding aims to transcode web pages into more accessible forms based on the understanding of users' experience. Previous studies show that transcoding can improve interaction of both disabled and small screen device users. However, there is not much research in understanding the effects of experiential transcoding. In this paper, we present an eyetracking based transcoding approach and a user study with small screen device users that compare their experiences and performance on original web pages against transcoded ones. In particular, we investigate the satisfaction, performance, and also the effect of the complexity of the web pages to users' perception. Even though our participants performed better with transcoded web pages, our study shows that \"old habits die hard!\" -- although people are not satisfied with their current small screen device web browsing support, they still manage to use it and look for similar support in the transcoded versions. Therefore, this study suggests that transcoding needs to be individualized and personalized to take into account people's browsing habits.