Exploiting Bhattacharyya Similarity Measure To Diminish User Cold-Start Problem In Sparse Data

Collaborative Filtering (CF) is one of the most successful approaches for personalized product recommendations. Neighborhood based collaborative filtering is an important class of CF, which is simple and efficient product recommender system widely used in commercial domain. However, neighborhood based CF suffers from user cold-start problem. This problem becomes severe when neighborhood based CF is used in sparse rating data. In this paper, we propose an effective approach for similarity measure to address user cold-start problem in sparse rating dataset. Our proposed approach can find neighbors in the absence of co-rated items unlike existing measures. To show the effectiveness of this measure under cold-start scenario, we experimented with real rating datasets. Experimental results show that our approach based CF outperforms state-of-the art measures based CFs for cold-start problem.