‘He probably thought we were students’: Age norms and the exercise of visual judgement in service work

This paper analyses how organisational actors draw upon, perhaps without conscious acknowledgement, assumptions about age as they engage in organisational activities. Drawing on video-recordings of naturalistic interaction, the paper analyses how customers are positioned with respect to age-based norms, often following visual assessments of their physical appearance. Through detailed rhetorical and sequential analysis, the paper describes artful practices, through which participants make age-based norms relevant for the composition of ordinary organisational actions. The paper is amongst the first micro-sociological studies to analyse how people engage age-based norms in this way. It shows the positioning of age identities to be substantially an interactional phenomenon, as well as a discursive and reflexive one.