Understanding factors of successful engagement around energy consumption between and among households.

An increasing number of researchers are using social engagement techniques such as neighborhood comparison and competition to encourage energy conservation, yet community reception and experience with such systems have not been well studied. We also find that researchers have not thoroughly investigated how different households use these systems and how their uses differ from one another. We explore these questions in a 4-10 month field deployment of a social-energy monitoring application across 15 households, in two distinct locations. We contribute results that describe conditions under which these techniques were effective and ineffective. Our results imply that understanding factors such as a building, or community's layout, context knowledge of community members, accountability and adherence to social norms, trust, and length of residence are key for future design of social-energy applications.