Developing an interactive Jeju water UCC on a smartphone

UCC (User Created Content), which a user directly creates as a form of image, video, and so on, is being recognized as one approach of the effective branding. So, UCC makes many people's attention and various researches about UCC have been progressing. Also, recently, a smart phone is rapidly emerging and distributed to users. However, there exists little research related to an interactive UCC that considers an interaction with users. Specially, in the previous research on UCC, there is little consideration about a smartphone like Android phone, which provides an interaction to users with a full touch-based interface. Therefore, in this study, we propose a new UCC form with an interactive feature on a smartphone. Our interactive Jeju Water UCC on the smartphone is a new type of UCC, adding communication with users and an empirical factor to overcome the existing provider-based UCC's flaws. We aim at promoting Jeju Water, which is so popular as spring water drawn from a aquifer that is an underground layer of water-bearing permeable rock.