The Marketing Concept In The U.S. And The USSR: An Historical Analysis
Journal of The Academy of Marketing Science(1978)
摘要
This paper traces the evolution of marketing thought in the United States and Russia and advances the argument that the marketing
concept is not unique to free-market systems. Rather the acceptance and application of the marketing concept seems inevitable
in any society which advances to the point where it has: (1) a high degree of specialization and division of labor in production,
(2) a reward system based on generalized purchasing power, i.e., money, and (3) significant amounts of discretionary income
in the hands of consumers.
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关键词
division of labor
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