International attention and multinational enterprise performance
Journal of International Business Studies, Volume 40, Issue 1, 2009, Pages 108-131.
internationalizationattention managementexecutive skillscognitionmultinational performanceMore(5+)
This study examines the performance consequences of international attention, defined as the extent to which headquarters executives in the multinational enterprise (MNE) invest time and effort in activities, communications, and discussions aimed at improving their understanding of the global marketplace. Using detailed questionnaire and a...More
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