An Attentive Digital Signage System.

Abstract: The conceptual architecture and prototype presented in this article aims to transform standard digital signage networks to more flexible, customer-attentive advertising systems by rapidly adjusting the content displayed on each signage to online contextual data such as environment (i.e., store location, date, and time) or customer characteristics (i.e., gender, behavior). The proposed architecture encompasses a knowledge discoverer in order to reveal hidden patterns in customersu0027 reaction to advertisements. This mechanism enhances the fit between the content presented on each signage and the interests of individual customers. 1 Introduction In a 2007 research report by Frost and Sullivan [FS07] covering the global digital signage market, the current market of digital signage is estimated with over US$800 million dollars and is growing fast, with a projected market of US$3 billion by year 2011. In the same report, the authors claim that "Although GRP