Pervasive negabehavior games for environmental sustainability.

Pervasive games - games that expand into everyday life - offer a potentially powerful method of promoting social good by encouraging people to perform new, positive actions. However, achieving some desired social goals (such as environmental sustainability) may also require people to stop performing undesirable actions - a form of behavior change that contrasts with common framings of pervasive game-play. I propose to create "Negabehavior Games" - games that encourage players to adopt "negabehaviors" (a manner of conducting oneself that supplants undesirable actions). This research offers a novel approach to designing pervasive games and other interactive experiences, as well as the potential to encourage people to live more environmentally sustainable lives.