Relationship and variation of dimensions in gamified experiences associated with the predictive model using GAMEX

Gamifying educational practices is a trend in the field of education, especially in universities. Knowing which dimensions are significant in active gamified methodologies allows understanding the extent to which a dimension depends on another if there is a correlation between them. Through the GAMEX (gameful experience in gamification) scale, which measures gamified experiences (Journal of Interactive Marketing, Elsevier 43:98–115, 2018), the aims of this study were to: 1) explore, using the structural equations model, the viability of the GAMEX model formulated to analyse the gamified experience level of university students; and 2) determine the influence of the GAMEX variables on the students’ degree of mastery in gamified experiences. The sample was constituted by 405 university students. A structural equation modeling (SEM) analysis was carried from a PLS (partial least squares) approach, using SmartPLS software. The results show the reliability of the different constructs considered in the proposed model. The items presented acceptable reliability levels and strong consistency with the dimensions of the model. The model emphasises the multidimensional character of gamified experience and supports the students’ mastery over the different gamified experiences.