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Continuous Value Shaping: A Boundary Concept for Innovating Service Innovation Approaches

Tilo Böhmann,Angela Roth,Gerhard Satzger,Carina Benz,Daniel Beverungen, Andreas Boes,Christoph Breidbach,Martin Gersch,Gerhard Gudergan,Jens Hogreve, Christian Kurtz, Barbara Langes,Jan Marco Leimeister,Tom Lewandowski,Thomas Meiren,Rainer Nägele,Stefanie Paluch,Christoph Peters,Jens Poeppelbuss, Susanne Robra-Bissantz,Carsten Schultz,Jan H. Schumann,Jochen Wirtz,Nancy V. Wünderlich

Electronic Markets（2025）

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Key words

Continuous value shaping (CVS),Service research,Service innovation,Digitalization,Sustainability,Interdisciplinary research,M10,O30

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