Chrome Extension
WeChat Mini Program
Use on ChatGLM

From Digital Corporate Social Responsibility (CSR) to Consumer Voice: Shaping CSR-specific Electronic Word of Mouth in Hospitality Industry

Mingdi Jiang,Naveed Ahmad,Muhammad Zulqarnain Arshad, Congying Liu

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT(2025)

Cited 0|Views1
Key words
Consumer-brand relationship,tourism and hospitality,emotions,cognitions,consumer decision making
AI Read Science
Must-Reading Tree
Example
Generate MRT to find the research sequence of this paper
Chat Paper
Summary is being generated by the instructions you defined