Integration of Traditional, Transitioning & Transformative Digital Technologies for Value Co-Creation in B2B: A Process Model

Rajesh Shankaranarayana,Gopalakrishnan Narayanamurthy, Shalini Ramaswamy,Roger Moser

INDUSTRIAL MARKETING MANAGEMENT（2025）

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B2B,Value co-creation,Digital technology,Technology adoption,Integrated framework,Process model

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