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Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

Sankar Sen,CB Bhattacharya, Kristin Lindrud,Silvia Bellezza,Yann Cornil,Shuili Du,Shreyans Goenka,Katharina Husemann,Eric J Johnson,Cait Lamberton,Gergana Nenkov,Remi Trudel,Katherine White,Karen Page Winterich

Journal of Sustainable Marketing（2024）

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Key words
conceptual/theoretical,consumer behavior,consuming less,consuming better,sustainable consumer psychology/behavior
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