Context matters: The influence of the social situation on source memory

AbstractPrevious research has demonstrated that people remember negative reputational information particularly well. However, most of these experiments manipulated the type of information associated with each face, rather than manipulating the circumstances under which people learn this information. The present experiment examines the effect of the social situation on memory for social-exchange relevant information. Faces were paired with descriptions of cheating, trustworthy, or neutral behavior. In addition, the importance of the social situation was manipulated: Participants had either to decide if they would want to work with the described person on a student project (socially relevant scenario) or if they would want to ask this person what time it is while waiting at an airport (socially irrelevant scenario). A multinomial processing tree model was used to measure old–new item discrimination and source memory. Only in the socially relevant scenario a source memory advantage for cheaters was found.