Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

Marketing Science(2024)

引用 0|浏览0
暂无评分
摘要
We conduct an experiment in a simulated online bookstore to study how consumers respond to display ads with varied content.
更多
查看译文
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要