Physical, social, and behavioural determinants of household energy consumption in the UK

Abstract Determining which attitudes and behaviours predict household energy consumption can help accelerate the low-carbon energy transition. Conventional approaches in this domain are limited, often relying on survey methods that produce data on individuals’ motivations and self-reported activities without pairing these with actual energy consumption records, which are particularly hard to collect for large, nationally representative samples. This challenge precludes the development of empirical evidence on which attitudes and behaviours influence patterns of energy consumption, thus limiting the extent to which these can inform energy interventions or conservation programs. This study demonstrates a novel methodology for estimating energy consumption in the absence of actual energy records by using a large, publicly available data set of energy consumption in the UK. We develop a predictive model using the Smart Energy Research Laboratory (SERL) data portal (with records from nearly 13,000 UK households) and then use this model to predict energy consumption (both electric and gas) for a nationally representative sample of 1,000 UK householders for which we separately collect over 200 variables relating to climate change attitudes and practices. Our approach uses a set of over 50 independent variables that are shared between the data sets, allowing us to train a model on the SERL data and use it to analyse the relationship between energy consumption and the opinions, motivations, and daily practices of survey respondents. Our results show that attitude and behavioural factors are less important in predicting both electricity and gas consumption than are dwelling characteristics, confirming previous findings in the literature. However, we also show that behaviours and attitudes related to frugality, conscientiousness, consumerism, and charitable giving demonstrate associations with energy consumption patterns. We discuss how these findings can inform efforts to decarbonize home energy use in the UK.