Switching between different cognitive strategies induces switch costs as evidenced by switches between manual and mental object rotation

Switching between tasks entails costs when compared to repeating the same task. It is unclear whether switch costs also occur when repeating the same task but switching the underlying cognitive strategy (CS). Here, we investigated whether CS switch costs exist despite overlap in mental processing between CSs and a lack of abstract goal (always “solve task X”) or answer key binding switches. Specifically, we asked participants to judge the identity of two misaligned objects by either mental or manual computer-mediated object rotation. In each trial of Block 1, to measure switch costs without choice-related cognitive processes, a cue indicated which CS (mental/manual) to use. In Block 2, the CS was freely chosen. Participants exhibited considerable CS switch costs for both cued and freely chosen switches. Moreover, Block 1 switch costs moderately predicted Block 2 switch frequency, while an overall tendency for CS repetition was observed. In sum, we found that switch costs are not confined to situations in which tasks are switched but generalize to situations in which the task stays identical and the CS is switched instead. The results have implications for modern computerized cognitive environments in which a multitude of cognitive strategies is available for the same task.