Association Between the “We Can Do This” Campaign and COVID-19 Booster Uptake, United States 2021–2022

Benjamin Denison, Morgane Bennett, Jae-Eun Kim, Heather Dahlen, Christopher Williams,Joseph N. Luchman, Elissa C. Kranzler, Sarah Trigger, Tyler Nighbor,Michael C. Marshall, Leah Hoffman

AJPM Focus（2024）

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摘要

•The "We Can Do This" COVID-19 Booster Campaign was associated with booster uptake•Booster uptake was larger among individuals with later first-dose vaccination dates•Both TV and digital campaign delivery aided booster uptake•Campaigns can help stem the tide of pandemic fatigue and increase booster confidence

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Media campaign evaluation,COVID-19 vaccination,multilevel modeling,event history modeling

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